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Database Marketing Manager
TRENTON NJ 08628
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-89761158

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Robert Half The Creative Group

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  Job posted:   Thu May 17, 2018
  Distance to work:   ? miles
       
  1 Views, 0 Applications  
 
Database Marketing Manager
The Creative Group is seeking a Database Marketing Manager to be responsible for the development and maintenance of the customer prospect database. Do you love working with data hygiene, customer purchase behavior, and customer profile information? In this position you will also be tasked with generating insights from the customer database to inform our customer segmentation strategy and to support business decisions across the organization.
* Responsible for developing and directing all multi-channel customer data capture strategies and programs for the company, and developing improved capabilities for data hygiene and augmentation leading to more accurate, fresh and complete data records
* We are looking for someone to help with in-house data integration requirements, external application program interfaces and batch processed 3rd party data service providers to craft increasingly accurate "single view of the customer"
* Develops efficient list segmentation and generation methodologies to support customer contact strategies
* Provides experienced analytics that support persona-based marketing through assessment of behavioral, subscription, preference and usage data along with improved demographic characteristics
* Provides input and direction to the enterprise data strategy, working closely across business functions to increase access to insights generated from the customer database and improve understanding of the customer across the organization
* Leads the customer database analytics function
* Works cross-functionally to figure out opportunities, develop plans and ensures execution of customer database analytical projects to provide relevant insights and recommendations to team members across the organization.
* Provides staff, vendors and internal partners with actionable database insights that inform customer marketing and communication strategies
* Assists staff and vendor partners in the development of customer segmentation and value schemes, predictive modeling, and customer level reporting to influence marketing and business decisions
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books - and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
*Req ID:* 02760-0010441331
*Functional Role:* Project Leader/Manager
*Country:* USA
*State:* NJ
*City:* Ewing
*Postal Code:* 08648
*Compensation:* $35.00 to $50.00 per hour
*Requirements:*
* Bachelor's degree in Marketing, Finance, Economics, Social Sciences, Statistics or related field
* 5+ years' experience handling CRM and e-Mail marketing databases, database analytics, and digital marketing experience
* Excellent social and communication skills Please send your resume to Greg.Lepore@creativegroup.com .

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